Arad MoafAradMoaf

Arad has built his career at the intersection of crypto trading, exchange growth, community building, strategic partnerships, and business development.

Through Rastad and his broader crypto network, he has been involved in building and managing communities with more than 600,000 subscribers and members, while directly and indirectly contributing to the acquisition, activation, and management of more than 400,000 exchange users.

He has managed and worked with a network of more than 200 crypto KOLs, traders, affiliates, educators, and community leaders, giving him extensive hands-on experience in understanding how crypto users behave, how trading communities grow, and how exchanges can convert distribution into sustainable trading volume and revenue.

Over the years, Arad has worked both as a top-performing KOL and as a senior business development professional, giving him a rare dual perspective: understanding the market from the side of the trader and community, while also understanding the commercial, operational, and strategic priorities of an exchange.

One of Arad's strongest areas of expertise is building and managing crypto-native distribution networks.

He has managed relationships with more than 200 KOLs and strategic partners, ranging from large trading communities and professional educators to high-volume traders and affiliate businesses.

Through these networks and the broader Rastad ecosystem, he has helped build access to:

600,000+ community members and subscribers

200+ KOLs and strategic partners

400,000+ direct and indirect exchange users

Large-scale trading and affiliate communities across Persian-speaking and regional markets

His experience goes beyond simple influencer management. He has been involved in designing the commercial structures behind KOL partnerships, including commission models, trading-volume targets, acquisition incentives, sponsorships, exclusive partnerships, VIP structures, and performance-based campaigns.

Arad specializes in building growth systems designed specifically for cryptocurrency exchanges and trading platforms.

His approach combines distribution, community access, trader behavior, incentive design, affiliate economics, and exchange operations to create scalable acquisition channels.

Rather than focusing only on registrations or marketing reach, his primary focus is on acquiring active, revenue-generating traders and building long-term partner ecosystems around them.