ShahrzadShahrzad

Shahrzad is a UAE-based Web3 PR and research professional working across PR, research, business support, and Web3 relationship development. Shahrzad's work centers on identifying relevant people, communities, creators, and opportunities; conducting structured research; supporting communications and campaigns; and helping teams evaluate and improve the effectiveness of their outreach.

Within Web3, Shahrzad has a particular interest in KOL research, creator evaluation, campaign performance, community positioning, PR, and relationship management. Her approach combines research, communication, organization, and creative thinking, with an emphasis on helping projects understand who to work with, how collaborations are performing, and where execution can be improved.

Shahrzad's KOL and creator work follows a clear sequence: discovering creators relevant to a project's market and audience; evaluating audience relevance, engagement quality, content performance, consistency, reach, community quality, and historical campaign performance; matching creators to campaign objectives; monitoring performance across creators and campaigns; identifying practical improvements to creator selection, communication, and content strategy; and reporting the results as clear comparisons and actionable observations.

In PR and communications, Shahrzad supports research, coordination, outreach, creator relations, campaign organization, and opportunity identification, including PR and media research, creator and KOL outreach research, brand and competitor research, community research, content and messaging research, partnership opportunity research, campaign reporting, and follow-up and relationship coordination.

Shahrzad's research spans creators, markets, campaigns, partnerships, and communities: audience and content analysis, competitor and narrative research, comparison of campaign approaches, evaluation of potential collaborators, and study of community activity and engagement patterns.

Shahrzad also supports teams with research, coordination, documentation, follow-ups, communication, scheduling, campaign organization, creator lists, KOL databases, performance reports, competitive research, partner research, information organization, and operational support.

Beyond her professional work, Shahrzad is interested in Web3, creative culture, fashion, design, digital communities, and the evolving creator economy.