Market Intelligence · Competitive Research
Research that ends in a decision - not a 60-page file nobody opens
Sigmaa produces business intelligence for Web3 and fintech operators: competitor analysis, ecosystem and creator mapping, market-entry research, audience and community analysis, and executive briefings. Every report answers a specific question you are about to spend money on. Commission this layer when a decision is blocked by uncertainty. Skip it when you already know the move and only want confirmation theatre.
- Usually within one business day
- Honest fit check first
- Free first check · Scope before paid work
Question defined before work starts · Sources stated · Decision-oriented output · Intel Radar Decision Research System · Reply usually within one business day
Audience fit
Who this is for
- Teams choosing between markets who need evidence rather than a preference
- Exchanges and platforms planning entry into an unfamiliar region
- Marketing teams who need a screened creator or partner map before committing budget
- Product teams wanting real user and community feedback rather than internal assumption
- Executives who need a defensible briefing before a board, partner or investment discussion
Proprietary method
Intel Radar Decision Research System
Sigmaa delivers research that ends in a decision memo: market truth, competitor moves, channel reality and the next funded action.
Job 01
Decide whether a market is worth entering now
Job 02
See competitor and channel reality without deck theatre
Job 03
Translate research into budget and partnership decisions
Job 04
Refresh intelligence on a cadence your team will actually use
Category definition
What web3 market research is for operators
Web3 market research is the intelligence work that informs market entry, positioning, channel choice and partnership bets. Useful output is decision-shaped: it answers what to do next, with what confidence, and what to ignore. A sixty-page dump with no recommendation is not research.
Operators evaluating web3 market research should demand fit criteria, owned artefacts and reporting that survives leadership review.
Proof without theatre
Artefacts you can inspect
No invented case metrics. These are the operating artefacts a serious buyer should demand.
A01
Decision memo with recommended moves and confidence notes
A02
Competitor and channel reality map
A03
Opportunity and kill criteria for the market under review
A04
Update cadence for research that stays current
Fastest path to a real answer
Free decision-question sharpening
State the decision you are avoiding. Get a sharper research question before another unread 60-page file.
- Usually within one business day
- Honest fit check first. If we are wrong for you, we say so.
- No pressure pitch. Scope agreed before any paid work.
Operating system
The real cost
Most market research is commissioned after the decision was already made
Research fails when it is scoped as a topic rather than a question. The output describes a market instead of answering whether to enter it, and the team goes back to deciding on instinct. That is why disciplined web3 market research matters.
Sound familiar?
- A long report that describes the market and recommends nothing
- Competitor analysis built entirely from competitors' own marketing claims
- Creator lists compiled from follower counts with no quality assessment
- Market sizing numbers repeated from third-party reports nobody verified
- Regional research written by people who have never operated in the region
- Findings that arrive after the budget was already committed
What you get instead
- A defined decision question agreed before work starts, and answered directly
- Competitor assessment built from observable behaviour - channels, pricing, partners, hiring, content
- Creator and partner mapping with quality assessment, not follower rankings
- Sources stated, with confidence levels and limits made explicit
- Regional insight from operators with network presence in the market
- Delivery timed to your decision, not to a research calendar
Market failure modes
Three expensive habits we replace
01
Research scoped as a topic.
"Tell us about the MENA crypto market" produces a description. "Should we enter the UAE before Saudi Arabia, and through which channel" produces a decision. The second costs less and is worth more.
02
Analysis built on marketing claims.
Competitor decks and websites describe intent, not performance. Useful competitive intelligence comes from what is observable and verifiable - where they advertise, who they partner with, which roles they are hiring, what their community actually says.
03
Numbers without provenance.
Market-size figures circulate in this sector with no traceable origin. A number you cannot source is not evidence, and building a plan on it transfers someone else's guess into your budget.
Operating system
Six modules - each one solves a specific commercial problem
Module 01
Competitor analysis and positioning assessment
Competitor set definition, observable channel and partnership activity, positioning comparison, pricing and offer structure, and identified gaps.
Solves: competing on assumptions about what rivals are doing.
Module 02
Market-entry and regional research
Regional market research covering demand signals, competitor density, channel availability, regulatory exposure and realistic entry cost.
Solves: entering a market on optimism.
Module 03
Creator, KOL and partner research
Creator and KOL research with audience-quality assessment, partnership research, and creator and distribution mapping per market and language.
Solves: buying creator lists that are follower rankings in disguise.
Module 04
Ecosystem and narrative mapping
Ecosystem mapping, industry and narrative research, and identification of where a business genuinely fits within a category.
Solves: positioning built without knowing who already owns the space.
Module 05
Audience, community and product feedback
Audience analysis, community analysis, and structured product and user feedback collected from real users rather than internal proxies.
Solves: product decisions made from inside the building.
Module 06
Custom reports and executive briefings
Campaign benchmarking, market-opportunity analysis, custom strategic reports and executive intelligence briefings prepared for a specific audience and decision.
Solves: reports written for filing rather than for deciding.
Engagement path
How we start
01
Scoping call
We turn your topic into a decision question and agree what evidence would actually change your answer. Free.
02
Research design
Sources, method, scope boundaries, timeline and deliverable format agreed in writing before work begins.
03
Research and analysis
Desk research, observable-activity analysis, network insight from the market, and where relevant direct user or community input.
04
Delivery and decision support
Report plus a working session - because most of the value comes from the discussion, not the document.
The engagement
Scoped to a question, priced to a deliverable
Includes decision question definition and research design; competitor analysis and positioning assessment; market-entry and regional research; creator, KOL and partner mapping with quality assessment; ecosystem and narrative mapping; audience, community and product feedback; campaign benchmarking and market-opportunity analysis; custom report or executive briefing plus working session.
- single research project
- pre-engagement market assessment
- retained intelligence briefings
Entry point: tell us the decision you are about to make. We will scope the research around it.
Buyer decision layer
How to choose without getting sold
- 01Does the output force a decision, or only summarise sources?
- 02Are confidence levels and kill criteria explicit?
- 03Will the research connect to budget and partnership choices?
- 04Is there a refresh cadence after delivery?
01
Desk research dump
Long files, weak decisions.
02
Trend newsletter shop
Awareness without operator utility.
03
Sigmaa Intel Radar
Research shaped as decisions leadership can fund or kill.
Straight answers
Honest answers before you decide
Is this investment research?
No. Research is provided for strategic, operational and informational purposes. It does not constitute investment research, financial advice or a recommendation to buy, sell or hold any asset. Our work supports business decisions - market entry, channel choice, partner selection - not asset decisions.
How do you verify what you find?
By preferring observable and verifiable activity over claims, stating sources, and marking confidence levels. Where something cannot be verified, we label it as an estimate rather than presenting it as fact.
What if the research says our plan is wrong?
Then it says so. That is the whole value. Research that confirms whatever the client already wanted is expensive reassurance.
Can research be delivered before we commit to a larger engagement?
Yes, and it is often the right sequence - many clients start here precisely so the larger engagement is scoped on evidence.
FAQ
Questions buyers ask
What does Web3 market research include?
Competitor and positioning analysis, market-entry and regional research, creator and partner mapping, ecosystem and narrative mapping, audience and community analysis, campaign benchmarking, and custom strategic reports or executive briefings.
How is competitive intelligence gathered in crypto?
Primarily from observable activity - advertising and creator placements, partnership announcements, hiring signals, product and pricing changes, community sentiment and content strategy - combined with market network insight. Not from competitors' own performance claims.
How long does a research project take?
Typically two to four weeks depending on scope, number of markets and whether primary user or community input is included.
Do you do primary research with real users?
Where scoped, yes - structured product and user feedback and community analysis, collected within the constraints of platform policy and applicable privacy requirements.
Which regions can you research?
Network presence and market coverage across the GCC and Dubai, the wider MENA region, Persian-speaking and Farsi-speaking communities, Europe, LATAM and the CIS, with local-language capability in those markets.
Can we use the research publicly?
Usage rights are agreed in the engagement. Where a report is intended for publication or investor use, we scope and source it accordingly from the start.
What makes web3 market research actionable?
A clear decision question, evidence with confidence notes, recommended moves and kill criteria.
How often should research be refreshed?
On a cadence matched to market volatility and decision speed. Static research ages fast in crypto.
Transparency
Risk & transparency
Service notice
Research is provided for strategic, operational and informational purposes. It does not constitute investment research, financial advice or a recommendation to buy, sell or hold any asset, and it does not constitute legal, tax, accounting or regulatory advice. Findings are based on available information at the time of the work; market conditions change and outcomes are not guaranteed.
General disclaimer
Sigmaa provides B2B marketing, growth, technology, research and business-development services. Sigmaa does not provide investment advice, execute transactions, hold customer assets, operate as a broker or market maker, solicit investments, or guarantee listings, liquidity, trading activity or commercial outcomes. Certain services are subject to client eligibility, applicable regulations, target-market restrictions and third-party approval.
Closing argument
Why this layer is different
Research should change what you fund or refuse. Intel Radar is built to force that decision on the page.
Zero ambiguity
What happens after you message
The path is designed to get you an honest answer fast - not a long sales maze.
Step 1
You state the blocked decision.
Step 2
We confirm fit and the decision question.
Step 3
You get a research shape leadership can fund or kill.
Send a message
Free decision-question sharpening
State the decision you are avoiding. Get a sharper research question before another unread 60-page file.
Pick the closest problem
- Enter or skip market
- Competitor fog
- Channel uncertainty
- Research never used
Usually within one business day · No pressure pitch. Scope agreed before any paid work.