Affiliate · IB · Partner Programs
Your top three partners carry the channel. We build the other ninety.
Sigmaa designs and runs affiliate, IB and partner programs end to end - recruitment, tiering, commission and incentive structure, onboarding, enablement, attribution and active performance management. The channel stops depending on a handful of relationships and starts behaving like a system. This layer pays off when the long tail works and the top partners are managed like a sales channel.
- Usually within one business day
- Honest fit check first
- Free first check · Scope before paid work
Audit first · Structure agreed before recruitment · Attribution built in · Partner Lattice Density Engine · Reply usually within one business day
Audience fit
Who this is for
- Exchanges and brokers whose IB or affiliate channel is concentrated in a few partners
- Platforms launching a partner program and needing the structure right the first time
- Growth teams with hundreds of registered affiliates and almost no active ones
- Regional operators building a partner network in a new market
- Businesses paying commission without knowing which partners are genuinely incremental
Proprietary method
Partner Lattice Density Engine
Sigmaa runs partner channels as density work: recruit quality, activate the long tail, police abuse, and manage top partners as a real channel.
Job 01
Recruit partners who can actually distribute your product
Job 02
Activate silent partners with creative and enablement
Job 03
Control fraud and low-quality traffic before it hits the funnel
Job 04
Manage top partners with account discipline, not inbox chaos
Category definition
What crypto affiliate program management should cover
Crypto affiliate program management is the operating system behind partner acquisition, onboarding, creative supply, fraud controls, payout logic and partner account management. Mature work grows beyond three whales by building a reliable long-tail engine. A commission rate alone is not a program.
Operators evaluating crypto affiliate program management should demand fit criteria, owned artefacts and reporting that survives leadership review.
Sigmaa scopes crypto affiliate program management as an operating engagement with clear stages, not open-ended activity.
Proof without theatre
Artefacts you can inspect
No invented case metrics. These are the operating artefacts a serious buyer should demand.
A01
Partner tiering model with incentives and expectations
A02
Recruitment and onboarding playbook for new affiliates
A03
Creative and enablement pack for partner activation
A04
Abuse controls and partner performance review cadence
Fastest path to a real answer
Free partner-density check
Share top partners and silent partners. Get a density and activation read before another commission tweak.
- Usually within one business day
- Honest fit check first. If we are wrong for you, we say so.
- No pressure pitch. Scope agreed before any paid work.
Operating system
The real cost
A partner program with no structure is a discount you give to people who would have referred anyway
Most affiliate and IB channels in this sector are built once, launched, and then left to self-serve. Partners sign up, receive a link, and are never onboarded, enabled or managed. Activity concentrates in a tiny minority, and the commission model quietly rewards the wrong behaviour. That is why disciplined crypto affiliate program management matters.
Sound familiar?
- Three partners produce almost everything; the rest registered and vanished
- Commission structure copied from a competitor, with no logic tied to your economics
- No onboarding - partners get a link and are expected to work it out
- Attribution disputes with partners you cannot settle because the tracking is thin
- No tiering, so your best partners get the same terms as dormant ones
- Partner quality unchecked until a compliance or reputational problem appears
What you get instead
- A commission and tiering model built around your unit economics and target behaviour
- A recruitment pipeline with qualification criteria, not an open sign-up form
- Structured onboarding and enablement that gets a partner to first production quickly
- Attribution and reporting that resolves disputes instead of starting them
- Tier progression that rewards performance and gives partners a reason to grow
- Partner screening applied before they represent your brand in a market
Market failure modes
Three expensive habits we replace
01
Copying a competitor's commission table.
Their rates reflect their margins, their lifetime value and their regulatory position - none of which are yours. Copied structures either overpay for low-value activity or underpay and lose the partners worth having.
02
Treating recruitment as the whole job.
Signing partners is the cheap part. Activation is the expensive part, and it is where almost every program fails: a large registered base, a tiny active one, and a channel that looks bigger than it is.
03
No screening until something goes wrong.
Partners speak to the market in your name. Unscreened partners create compliance exposure, disclosure failures and reputational damage that costs far more than the commission ever earned.
Operating system
Six modules - each one solves a specific commercial problem
Module 01
Program audit and economics review
Current partner performance, concentration, commission cost against value, attribution integrity and structural gaps.
Solves: paying commission without knowing which of it is incremental.
Module 02
Commission, rebate and incentive design
Structure options modelled against your economics - revenue share, CPA, hybrid, tiering, bonuses and qualification thresholds.
Solves: a model that rewards volume of registrations rather than value of users.
Module 03
Partner recruitment and qualification
Target partner profiles, sourcing across IB, affiliate, creator and community categories, screening criteria and a documented recruitment pipeline.
Solves: an open sign-up form that fills the program with noise.
Module 04
Onboarding and enablement
Onboarding sequence, enablement material, product and compliance briefing, localised assets, and a defined path to first production.
Solves: partners who register and never start.
Module 05
Attribution and performance tracking
Partner attribution setup, authorized UID validation workflows, reporting automation and partner-level performance dashboards.
Solves: disputes you cannot settle and decisions made on incomplete data.
Module 06
Ongoing management and tier progression
Review cadence, tier movement, re-engagement of dormant partners, top-partner account management and program iteration.
Solves: a channel that decays the moment nobody is watching it.
Engagement path
How we start
01
Free program audit
We review your current structure, partner concentration, commission cost and attribution setup. You leave with a clear picture of where the channel is leaking.
02
Structure design
Commission and tiering model, qualification criteria, partner profiles and program rules - agreed before recruitment begins.
03
Build and recruit
Onboarding and enablement built, attribution configured, recruitment pipeline run.
04
Manage and scale
Performance review, tier progression, dormant-partner re-engagement, expansion into new partner categories and regions.
The engagement
A managed partner channel, not a sign-up page
Includes program audit with economics and concentration analysis; commission, rebate and tiering structure design; partner qualification criteria and target profiles; recruitment pipeline and outreach execution; onboarding sequence and enablement material; attribution setup and authorized UID validation workflows; partner-level performance reporting; ongoing management, tier progression and re-engagement. Also available where scoped: affiliate and partner CRM systems - see Web3 CRM, Automation & Product Solutions. Program design and operation are subject to client eligibility, applicable regulation and platform policy.
- program build
- retained program management
- build plus handover to your team
Entry point: send your current commission structure and partner numbers - the audit is free.
Buyer decision layer
How to choose without getting sold
- 01Do they grow partner density, or only manage existing whales?
- 02Is fraud control part of the operating model?
- 03Can they activate silent partners with enablement assets?
- 04Will top partners get account management, not only payouts?
01
Commission-only setup
Launches a rate. Hopes partners appear.
02
Affiliate network dump
Volume partners, weak quality, high cleanup cost.
03
Sigmaa Partner Lattice
Density, activation and controlled quality in one operating model.
Straight answers
Honest answers before you decide
Can you guarantee partner-driven volume or revenue?
No. Sigmaa does not guarantee partner performance, conversion, trading activity, transaction volume or revenue. We build the structure, recruit against criteria, enable partners and manage performance - the results depend on your product, terms and market.
Do you hold funds or pay our partners?
No. Sigmaa does not receive, hold, transfer or safeguard customer or partner funds. Commission payment remains your process; we design the structure and the reporting around it.
How do you handle partner compliance risk?
Screening before onboarding, disclosure requirements written into enablement material, and defined criteria for suspension. Paid, affiliate, referral and token-based relationships should be clearly disclosed, and clients remain responsible for the legality of their promotions and target markets.
We already have a program. Is a rebuild worth it?
Often the audit shows the structure is fine and the failure is in onboarding and management - which is cheaper to fix. We will tell you which case you are in before proposing a rebuild.
FAQ
Questions buyers ask
What is a crypto IB program?
An introducing broker program is a partner structure where an IB brings and maintains client relationships in exchange for a commission - usually with ongoing support, education and a tiered rebate model. It is deeper and more relationship-driven than a standard affiliate link.
What is the difference between an IB program and an affiliate program?
An affiliate typically refers traffic against a commission. An IB maintains an ongoing relationship with the referred clients. Affiliate models suit volume acquisition; IB models suit higher-value, relationship-led markets. Many programs need both, structured differently.
What commission models are used in crypto and forex partner programs?
Revenue share, CPA, hybrid, tiered rebates, and performance bonuses tied to qualification thresholds. The right model depends on your margins, user lifetime value and the behaviour you need the partner to drive.
How do you stop partners from claiming credit for organic users?
Through attribution design - tracked paths, defined attribution windows, authorized UID validation workflows where the platform supports them, and clear program rules agreed in advance.
Which regions do you recruit partners in?
Network presence and market coverage across the GCC and Dubai, the wider MENA region, Persian-speaking and Farsi-speaking communities, Europe, LATAM and the CIS.
Can KOLs be converted into affiliate or IB partners?
Yes, and it is often the highest-value move available. See KOL & Influencer Marketing.
Why do most crypto affiliate program management efforts stall?
Because teams set commissions, recruit a few whales, then ignore onboarding, creative supply and abuse controls. That is a payout policy, not a program.
What does healthy progress look like after 90 days?
Clear tiers, active long-tail partners, controlled fraud flags, and top partners with named owners and review cadence.
Transparency
Risk & transparency
Service notice
Sigmaa does not guarantee partner performance, conversion, trading activity, transaction volume or revenue, and does not receive, hold, transfer or safeguard customer or partner funds. Paid, sponsored, affiliate, referral, token-based and other material commercial relationships should be clearly disclosed. Program design and operation are subject to client eligibility, applicable regulations, target-market restrictions and platform policy.
General disclaimer
Sigmaa provides B2B marketing, growth, technology, research and business-development services. Sigmaa does not provide investment advice, execute transactions, hold customer assets, operate as a broker or market maker, solicit investments, or guarantee listings, liquidity, trading activity or commercial outcomes. Certain services are subject to client eligibility, applicable regulations, target-market restrictions and third-party approval.
Closing argument
Why this layer is different
If three partners carry everything, you do not have a channel. You have concentration risk. Partner Lattice turns density into something you can defend.
Zero ambiguity
What happens after you message
The path is designed to get you an honest answer fast - not a long sales maze.
Step 1
You outline partner concentration and leaks.
Step 2
We reply with fit and the density check focus.
Step 3
You get activation and control priorities, not another rate card.
Send a message
Free partner-density check
Share top partners and silent partners. Get a density and activation read before another commission tweak.
Pick the closest problem
- Whale concentration
- Silent partners
- Fraud / low quality
- No enablement system
Usually within one business day · No pressure pitch. Scope agreed before any paid work.